The Project
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GuestIC
for Hotels & Resorts
The GuestIC Project nº ALG-01-0247-FEDER-047399, promoted in a consortium by DENGUN and the UNIVERSITY OF ALGARVE, aims to investigate new knowledge that will be applied in new solutions supported by Blockchain technology. This will allow the secure collection and use of information from Health and Wellness Tourists, thus generating confidence.
These new solutions will allow hospitality and tourism companies to increase the capital of knowledge about their customers (tourists), allowing them to adapt the offer of services and experiences. In doing this, these companies can fulfill the strategic goals of the business and contribute to the development sustainability of the tourist destination as a whole.
The project responds to a need identified in the market. Hotel and tourism operators have expressed a desire to access a tool that might help them develop and implement integrated strategies, to create new offers targeted at customers in the TSBE segment.
This project has three main goals
1. Create an information system (Saas Platform) that allows Health and Wellness Tourism operators to collect and process information safely and reliably, to then transform it into knowledge by the end of the first quarter of 2023.
2. Make a Saas platform available on the market that allows Health and Wellness Tourism managers to manage the knowledge acquired about their customers to provide personalized offers.
3. License the use of the new platform openly in the national and international market, aimed at commercial activity, especially for hotel chains with a strong global presence.
Project sheet
Project Name | Guest-IC .: Guest Intelligence Chain
Project Code | ALG-01-0247-FEDER-047399
Main Purpose | Reinforcing research, technological development, and innovation
Intervention Region | Algarve
Beneficiary Entity | Dengun LDA
Approval Date | 2021-06-07
Start Date | 2021-08-01
Completion Date | 2023-06-30
Investment | €1,011,558.72
Strategy
The project's central strategic goal is to investigate and develop new technological applications that allow the safe and reliable collection and processing of data from TSBE customers, based on blockchain technology.
The acquired knowledge will be made available and commercialized in the SaaS model – software as a service, directed at the Health and Wellness Tourism market, which will allow strategies of creation and co-creation of new services to be applied, personalized marketing, and commercialization, adapting the offer and communication to the real needs and expectations of customers.